Neige Marketing

Client

Didaktik

Summary

Since 2002, Didaktik has been a leading fully integrated engineering service provider based in Malaysia which looked to grow into International Markets within Europe and North America. Didaktik approached Neige requiring a rebrand, online presence and marketing strategy for their expansion.

1. Challenge

Didaktik engaged Neige to create a new brand, website, advertising and content marketing engagement. The challenge was to launch Didaktik in international markets along with a powerful marketing strategy, advertising campaign and best-in-class website for the organisation.

2. Insight

Neige worked closely with the entire Didaktik team taking the time to truly understand their goals and objectives for the expansion, flying to the fabrication yard in Malaysia to learn more about the culture of the business and to take vivid imagery for the website. Taking the time to do this was an important factor in the success of the launch.

3. Solution

Before any design began, we arranged trademarks for Didaktik’s assets ensuring these were protected internationally before the project started. With protection in place we created powerful SEO structured content through text, imagery and video defining Didaktik’s positioning as a leading integrated engineering service provider. Our team restructured their whole website and sitemap to be user-centric to ensure a better experience. Once the website had launched, we developed a powerful advertising campaign to gain brand recognition within the market, rapidly accelerating their market share.

“We really enjoy working with the team at Neige. They have a fresh, unique, positive attitude and a really impressive skills mix. They’ve done wonders for our business worldwide”

Paul Meek Managing Director

4. Results

Within a few months of launch, Didaktik reported that the company had seen a full ROI on the marketing efforts made to successfully launch. The marketing strategy had attracted the attention of two major organizations the company desired working with, attracting and closing the organisations which was an ultimate win for Didaktik, and Didaktik was thrilled to see this kind of result in such a short time.

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“We really enjoy working with the team at Neige. They have a fresh, unique, positive attitude and a really impressive skills mix. They’ve done wonders for our business worldwide”