Client

Coal Grill + Bar

Summary

Coal partnered with Neige for their entire marketing presence including requiring a new logo and online presence. We implemented powerful local SEO around the businesses driving a 280% increase in traffic and 240% increase in bookings.

Categories
  • Branding
  • Marketing
  • Photography

1. Challenge

It's been over 10 years since Coal first broke the mould and started serving true American smokehouse barbecue flavours inspired by the New Orleans.

While the food was wowing meat lovers in the heart of Wimbledon, John Gater the founder & CEO wanted more. They didn't have a proper website, brand or marketing strategy. Enter Team Neige.

2. Insight

Neige Marketing worked closely with the founder of Coal to truly understand the goals and objectives for the future of Coal, bringing the true smokehouse credentials to the fore. Taking the time to do so was an important factor in the success and smoothness of the new branding and marketing strategy.

3. Solution

Showcasing Coal's personality and energy was at the top of the agenda. We went about creating the branding, marketing strategy, uniforms and print design portraying Coal's trendy, upbeat and soulful style, along with their impressive food credentials. The marketing strategy covered everything from social media and e-marketing to PPC and beyond...
“Working with Neige is like having an awesome in-house marketing team at your fingertips. They’re an absolute pleasure to work with and were instrumental in the growth of my business! Can't recommend them enough.”
John Gater CEO/Founder

4. Results

Starting with one restaurant, over 5 years later and 10 more, we still manage all their marketing and provide tactical; e-marketing, social media and PPC which contributes to their 20% increase in profits year on year throughout the chain nationwide. We also drove over 100k clicks to their website and have grown their website booking conversion rate by 240%



Results in Numbers


40k+
Covers driven by digital
8k+
Social Followers
10
Subsequent openings
39.88%
Email Club Open Rate



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